Problems in poultry industry and challenges: 

Poultry development is chiefly confined in cities or near by cities. At present rural areas are still lacking in basic infra structure for poultry development and adequate know-how is also not available in the rural areas.  In spite of the extensive development in this field, the efficient experts are in shortage. With the result farmers have to depend upon chick suppliers, feed and medicine dealers and such other persons for their technical needs which may result in lesser profits and some time losses also.

A large number of companies have come in the field of production of poultry feed, vaccines, medicines and equipments etc. With the results, it is difficult to select quality product because most of the companies are interested in their own profits and ignoring the interest of the farmers.

Due to lack of proper distribution and marketing facilities, farmers have to suffer loss in spite of high production while consumers have to pay higher cost of the poultry produce.
The cost of various poultry inputs are increasing day by day with no proportionate increase in poultry products and with the result there is drop in profits.

In present context, it is necessary that the maximum production be done at minimum inputs. Hence, high quality technologies be developed in this field and subsequently be transferred to farmers. A strict quality control measures should be applied at each stage of poultry production.  An effective and efficient marketing system should be developed for marketing the poultry products to ensure proper and satisfactory price for their produce.

In rural areas the poultry production is practised as backyard venture. Hence, suitable breed and techniques should be developed so that the poultry farming can be done at very low cost with better efficiency.